Download Cases on Consumer-Centric Marketing Management by Vimi Jham, Sandeep Puri PDF

By Vimi Jham, Sandeep Puri

As advertising and marketing concepts stay an important instrument within the luck of a firm or company, the research of consumer-centered habit is effective within the development of those techniques.

Cases on Consumer-Centric advertising and marketing administration presents a set of case experiences highlighting the significance of shopper loyalty, shopper delight, and customer habit for advertising options. This entire assortment offers basic study for execs and researchers within the fields of purchaser relatives, advertising verbal exchange, buyer study, and advertising analytics for insights into useful elements of selling in any organization.

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But, after you have reached the city where the concert is, you learned that the concert tickets were sold out, but you may still get one from the black market for 200. Do you still go to the concert? In the first case, while the 53% of the participants responded as they would still go to concert; the remaining 47% said that they decided not to go. In the second case, despite the sunk cost is 100 by being as the same of the first case, while only 34% of the participants responded as they would go to the concert, the remaining 66% said that they would withdraw from the concert.

According to him once a deal is struck and you have sold him the life insurance policy there should be no looking back. Instead, he thought it better to concentrate on the next deal. This attitude of his has made the working conditions of all sales executive working at AFRO-INDIA miserable. Moreover, the existing clients would never give any referrals for they themselves have not been receiving the right service. Mr. Praveen’s only motive was to make his team work in the way he wanted so he could meet deadlines and targets.

Harvard business review on customer relationship management. Boston: Harvard Business Press. , & Brown, P. B. (2002). Customers for life: How to turn that one time buyer into a lifetime customer. New York: Crown Business. 32 A Line in Water APPENDIX 1 Figure 1. Dealer side management portal sample APPENDIX 2 Table 1. Interest structure of dealership financing sample Sr. No. 25% 7 Cholamandalam DBS 85% 16 to 18% 8 MMFSL 90% 18% 33 A Line in Water APPENDIX 3 Table 2. ­ Shriram Motors Remarks Show Room Exterior and Interior Signages Dealership is under construction Main Signage N Internal Signages N Hoarding (if applicable) Customer/Valet Parking Valet parking available board prominently displayed N Trained Vallet Person available in uniform N Welcome Stamp Stamping on all Customer Hand N The Kit hasn’t reached the dealership Display Area Ready as per the Theme A well decorated vehicle (as per vehicle display policy) N To arrive, area identified in the dealership Backdrop and Floor N To arrive Talkers N To arrive Branding N To arrive MP 3 Talkers NA Non metro dealership Music N Provision not available Brochure/Leaflets/Price Display Board Availability of Brochure/Leaflets at dealership N To arrive Electronic price board in place N To arrive POS Material/Display Stands Brochure Display Stands prominently displayed N Dealership under construction Paint Shade Stand prominently displayed N Vehicle Specification Stands prominently displayed N To arrive POS Displayed N To arrive continued on following page 34 A Line in Water Table 2.

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