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By E. Jerome McCarthy, William D. Perreault Jr.

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This is the crucial stage. Working out what to do in order to achieve the corporate objectives means setting marketing objectives and planning how to achieve them through the most appropriate strategies and tactics. The second step involves putting the plan together and coming up with the detail of how all the different aspects are to be accomplished. 3 Implementation. Putting the plan into action means ensuring that everyone is clear about what they should be doing: each member of the organisation needs to know exactly how they are expected to contribute.

2 Planning. This is the crucial stage. Working out what to do in order to achieve the corporate objectives means setting marketing objectives and planning how to achieve them through the most appropriate strategies and tactics. The second step involves putting the plan together and coming up with the detail of how all the different aspects are to be accomplished. 3 Implementation. Putting the plan into action means ensuring that everyone is clear about what they should be doing: each member of the organisation needs to know exactly how they are expected to contribute.

95 a month. The gym was attached to the local JJB store, and accessed through it, so that members would pass by the goods on display. The company plans to open more of these in-store gyms as finances allow, but MiFit is an entirely separate brand from JJB Health Clubs – there is no cross-selling and no management convergence between the clubs. JJB Sports has an online retail division which was 99 per cent owned by David Whelan, who subsequently sold his shares. The company sponsors Wigan Athletic Football Club and Wigan Warriors Rugby League Club: in each case the company logo appears on the club’s shirts.

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