By Jim Blythe
Are you searching for an excellent concept or a few concept to make your advertising more advantageous and leading edge? This ebook comprises a hundred nice advertising and marketing principles, extracted from the area s top companies.Ideas give you the gasoline for people and corporations to create price and luck. certainly the facility of rules can also exceed the facility of cash. One uncomplicated suggestion should be the catalyst to maneuver markets, motivate colleagues and staff, and trap the hearts and imaginations of consumers. This e-book might be that very catalyst. every one advertising concept is succinctly defined and is by way of suggestion on the way it might be utilized to the reader s personal company scenario. an easy yet in all probability robust e-book for a person looking new idea and that killer software.
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Additional info for 100 Great Marketing Ideas (100 Great Ideas)
The ultimate convenient marketing approach is, of course, the party plan. The idea Selling consumer goods to people in their own homes goes back a long way. The Tupperware party has been around since 1946, and is the model for all other party plans. The original ethos behind the party plan was that it created a social obligation on the part of those attending to buy something—and at the same time allowed housewives to earn some extra cash for themselves, independently of their husbands. Times have moved on.
Rather than sending salespeople to salons to get orders and following up with a delivery later, the 100 GREAT MARKETING IDEAS • 25 Goldwell reps sold direct from a Transit van. This meant that salons could obtain products instantly, a major consideration if stocks were low, and the reps were able to show people the full range of products. Where Goldwell scored, though, was in their sales promotions. Purchases of stock resulted in being given extra boxes of shampoo or conditioner, but of products the salon currently WASN’T using.
If possible, link the controversial brand to your company’s name. This will help you in defending against banning charges. The main appeal of controversial brand names is to younger people. This idea would not work for an older audience, or in a “serious” context such as ﬁnancial services. 36 • 100 GREAT MARKETING IDEAS 19 MAKE THE PRODUCT EASY TO DEMONSTRATE Showing people how to use a product can be easy, or it can be hard. If the product is itself a complex one, and especially if it is one that might need specialist training to operate, the demonstration needs to be as simple as possible.